There are FIVE different logo design types. Wordmark (Text) ,Lettermark (Initials), Brandmark (Symbol or Icon), Combination Mark (Text and Symbol), Emblem (Text Inside Symbol).
Companies spend thousands (often millions) of dollars and countless man hours developing and marketing their products. However, a sale often hinges on a simple first impression, gut feeling or the customer’s memory. Often that first and hopefully lasting impression comes from your logo.
A logo is the centerpiece of your branding strategy. It defines not only your “look and feel”, but the emotive qualities that underscore who you are as a business. Your logo should instantly communicate that message in a way that connects with your target audience.
WHAT IS BRAND DEVELOPMENT?
Brand development is the process of creating and strengthening your professional services brand. The first phase is getting your brand strategy right and aligned with your business objectives. Second is developing all the tools you will need to communicate the brand, such as your LOGO, tagline and website. Finally, there is the phase of strengthening your newly developed or updated brand.
WHY COPY IS IMPORTANT IN THE BRAND DEVELOPMENT PROCESS
Having your content written by a professional copywriter is a smart long term investment for your website, both in terms of SEO and visitor retention.A lot of people who like to read online like to scan, so the best type of online copy is usually straight to the point and easy to comprehend.
Good copy goes beyond ad-speak however. People often visit websites when trying to make a purchasing decision. The copy must tell them how to buy and how easy it is. Good copy requires friendly engage-able content for readers that prompt sharing, as well as written for SEO (search engine optimization). Without SEO optimized copy your site is less likely to the see the amount of traffic that it otherwise could.